Speed & performanceTherapists & counsellors
Therapy practice: faster on phones
Our therapy practice site feels slow on phones. Test the homepage and the How I work page, tell me the 3 biggest problems in plain words, and fix what you safely can.
Playbook › Therapists & counsellors
Plays for therapists & counsellors
Plays written for therapy practice websites: individual, couples and online therapy, for adults looking for support. Copy one, fill in your details, and PressHelm does the work on your WordPress site.
Also useful: get to know your site, maintenance and seasonal campaigns.
38 plays. Tap “Copy prompt”, fill in the [highlighted] parts, and send it to PressHelm.
Schedules & monitoringTherapists & counsellors
Therapy practice: Monday morning report
Every Monday at 9:00, send me a short report for our therapy practice site: new comments and messages, updates waiting, anything broken, and how fast the homepage is.
Fix problemsTherapists & counsellors
Therapy practice: same opening hours everywhere
Our opening hours and contact details are: [paste them]. Make sure they are the same on every page and in the footer, and fix any old ones, with a preview first.
Get to know your siteTherapists & counsellors
Therapy practice: five-minute site check
Give our therapy practice site a quick check: is the How I work page fast on phones, does the first contact form send, are there errors or updates waiting? Five lines at most.
Email & formsTherapists & counsellors
Therapy practice: first contact form
Add a first contact form to the [page name] page with these fields: name, email, phone, what you would like help with, online or in person. Send submissions to [your email] and show a friendly thank-you message.
Email & formsTherapists & counsellors
Therapy practice: first contact emails not arriving
People say our first contact emails don’t arrive. Check how the site sends email and our domain’s setup, and tell me exactly what to fix.
SEO & content qualityTherapists & counsellors
Therapy practice: SEO titles for “therapist [city]”
Write SEO titles and meta descriptions for our main pages so we show up for “therapist [city]”. Natural wording, no keyword stuffing. Show them to me before saving.
SEO & content qualityTherapists & counsellors
Therapy practice: local landing page
Write a page “individual, couples and online therapy in [city]” for our therapy practice, with real local details: [area, parking, landmarks, opening hours]. Helpful for people searching “therapist [city]”. Save it as a draft.
Marketing & campaignsTherapists & counsellors
Therapy practice: campaign for the new year
Plan our campaign for the new year: a short landing page about our individual, couples and online therapy, a banner on the homepage until [end date], a matching image, and a blog post. Show me the plan first.
Marketing & campaignsTherapists & counsellors
Therapy practice: newsletter sign-up
Add a newsletter sign-up section to the homepage for adults looking for support, with one line about what they’ll get from our therapy practice and a form for name and email.
Marketing & campaignsTherapists & counsellors
Therapy practice: announcement bar
Add a slim announcement bar at the top of every page: “[your message, e.g. now taking bookings for the new year]”, linking to the How I work page.
Pages & layoutTherapists & counsellors
Therapy practice: rewrite the homepage hero
Rewrite the homepage hero for our therapy practice: a clear headline about our individual, couples and online therapy, one sentence for adults looking for support, and a button to [our booking or contact page]. Keep the current layout.
Pages & layoutTherapists & counsellors
Therapy practice: build the How I work page
Create a “How I work” page that presents our individual, couples and online therapy with short descriptions and prices: [paste your list]. Easy to scan on phones, with a button to [booking/contact] at the end.
Pages & layoutTherapists & counsellors
Therapy practice: testimonials section
Add a testimonials section to the homepage with these reviews from our adults looking for support: [paste 3 reviews with first names]. Match the page style.
Pages & layoutTherapists & counsellors
Therapy practice: photo gallery page
Create a Gallery page for our therapy practice with the photos I’m about to send, in a tidy grid with a short caption under each one and good alt text.
Images & mediaTherapists & counsellors
Therapy practice: AI hero image
Make a wide hero image for our therapy practice website: a calm therapy room with two armchairs, plants and soft light. Natural, real-looking, no text. Show me the model and cost first, then put it at the top of the homepage.
Images & mediaTherapists & counsellors
Therapy practice: image of a first consultation
Make a square image showing a first consultation for our How I work page, clean and inviting, matching the rest of the site.
Images & mediaTherapists & counsellors
Therapy practice: lighter photos on How I work
Convert the photos on our How I work page to WebP and shrink any that are wider than 2000 px, so the page loads faster.
Images & mediaTherapists & counsellors
Therapy practice: 3 social media images
Make 3 square images for social posts about our individual, couples and online therapy, in our brand colours [colours], each with room for a short text.
Images & mediaTherapists & counsellors
Therapy practice: alt text for every photo
Find all images on our therapy practice site without alt text and write short, descriptive alt text for each one.
Content & bloggingTherapists & counsellors
Therapy practice: write the About page
Write an About page for our therapy practice: how we started, what makes our individual, couples and online therapy different, and a short team section. Warm and honest, no clichés. Save it as a draft.
Content & bloggingTherapists & counsellors
Therapy practice: FAQ for adults looking for support
Write the 10 questions adults looking for support ask a therapy practice most, with short, honest answers, and add them as an FAQ section at the end of the [page name] page.
Content & bloggingTherapists & counsellors
Therapy practice: blog ideas that bring visitors
Suggest 12 blog post ideas for a therapy practice that adults looking for support would search for on Google, grouped by topic. Then write the best one as a draft.
Content & bloggingTherapists & counsellors
Therapy practice: write “What to expect from your first therapy session”
Write a practical 800-word article “What to expect from your first therapy session” for our blog: useful tips, 3 subheadings, and a friendly call to action to [our booking or contact page] at the end. Save as draft.
Content & bloggingTherapists & counsellors
Therapy practice: update prices on How I work
Raise the prices on our How I work page by [5]% and round them nicely. Show me the before and after first.
Content & bloggingTherapists & counsellors
Therapy practice: organise the blog
Organise our blog into clear categories for a therapy practice (for example: Wellbeing, Relationships, Practice), and move existing posts into the right ones. Show me the plan first.
Get to know your site
Give me a tour of my site
What do you see on my site? Give me a short tour: theme, page builder, main plugins, how many pages and posts, and anything that looks off.
Maintenance & updates
Update plugins one by one
Update all plugins with updates waiting, one at a time, checking the site after each. Stop and tell me if anything breaks.
Fix problems
Why is there a white screen?
The [page name] page shows a white screen. Find out why from the error log and tell me the safest fix.
Get to know your site
List plugins with updates
Which plugins, themes or WordPress itself have updates waiting? List them with the version change.
Maintenance & updates
Remove an unused plugin
Deactivate and delete the plugin [name]. Make sure nothing on the site uses it first.
Fix problems
Undo a bad plugin update
Since updating [plugin], the site has errors. Put the previous version back.
Get to know your site
Find plugins I don’t need
Which plugins are inactive or look unused? Explain what each one does and whether it is safe to remove. Don’t change anything yet.
Maintenance & updates
Install a plugin
Find a well-rated plugin for [need], tell me why you chose it, and install it (inactive until I say activate).
Fix problems
Undo the last change
Undo the last change you made.
Get to know your site
Explain why my homepage is slow
Run a speed test on my homepage (mobile) and explain the three biggest problems in plain words. Don’t fix anything yet.
Maintenance & updates
Compare plugins for a job
Compare the 3 best plugins on WordPress.org for [need] by rating, installs and last update.
Fix problems
Put the old homepage back
Put the homepage back to how it was yesterday.