Speed & performanceHair salons
Hair salon: faster on phones
Our hair salon site feels slow on phones. Test the homepage and the Prices page, tell me the 3 biggest problems in plain words, and fix what you safely can.
Playbook › Hair salons
Plays for hair salons
Plays written for hair salon websites: cuts, colour and styling, for clients who love great hair. Copy one, fill in your details, and PressHelm does the work on your WordPress site.
Also useful: get to know your site, maintenance and seasonal campaigns.
38 plays. Tap “Copy prompt”, fill in the [highlighted] parts, and send it to PressHelm.
Schedules & monitoringHair salons
Hair salon: Monday morning report
Every Monday at 9:00, send me a short report for our hair salon site: new comments and messages, updates waiting, anything broken, and how fast the homepage is.
Fix problemsHair salons
Hair salon: same opening hours everywhere
Our opening hours and contact details are: [paste them]. Make sure they are the same on every page and in the footer, and fix any old ones, with a preview first.
Get to know your siteHair salons
Hair salon: five-minute site check
Give our hair salon site a quick check: is the Prices page fast on phones, does the appointment booking form send, are there errors or updates waiting? Five lines at most.
Email & formsHair salons
Hair salon: appointment booking form
Add a appointment booking form to the [page name] page with these fields: name, phone, service, stylist, preferred time. Send submissions to [your email] and show a friendly thank-you message.
Email & formsHair salons
Hair salon: appointment booking emails not arriving
People say our appointment booking emails don’t arrive. Check how the site sends email and our domain’s setup, and tell me exactly what to fix.
SEO & content qualityHair salons
Hair salon: SEO titles for “hair salon [city]”
Write SEO titles and meta descriptions for our main pages so we show up for “hair salon [city]”. Natural wording, no keyword stuffing. Show them to me before saving.
SEO & content qualityHair salons
Hair salon: local landing page
Write a page “cuts, colour and styling in [city]” for our hair salon, with real local details: [area, parking, landmarks, opening hours]. Helpful for people searching “hair salon [city]”. Save it as a draft.
Marketing & campaignsHair salons
Hair salon: campaign for the wedding and party season
Plan our campaign for the wedding and party season: a short landing page about our cuts, colour and styling, a banner on the homepage until [end date], a matching image, and a blog post. Show me the plan first.
Marketing & campaignsHair salons
Hair salon: newsletter sign-up
Add a newsletter sign-up section to the homepage for clients who love great hair, with one line about what they’ll get from our hair salon and a form for name and email.
Marketing & campaignsHair salons
Hair salon: announcement bar
Add a slim announcement bar at the top of every page: “[your message, e.g. now taking bookings for the wedding and party season]”, linking to the Prices page.
Pages & layoutHair salons
Hair salon: rewrite the homepage hero
Rewrite the homepage hero for our hair salon: a clear headline about our cuts, colour and styling, one sentence for clients who love great hair, and a button to [our booking or contact page]. Keep the current layout.
Pages & layoutHair salons
Hair salon: build the Prices page
Create a “Prices” page that presents our cuts, colour and styling with short descriptions and prices: [paste your list]. Easy to scan on phones, with a button to [booking/contact] at the end.
Pages & layoutHair salons
Hair salon: testimonials section
Add a testimonials section to the homepage with these reviews from our clients who love great hair: [paste 3 reviews with first names]. Match the page style.
Pages & layoutHair salons
Hair salon: photo gallery page
Create a Gallery page for our hair salon with the photos I’m about to send, in a tidy grid with a short caption under each one and good alt text.
Images & mediaHair salons
Hair salon: AI hero image
Make a wide hero image for our hair salon website: a stylish hair salon with mirrors and warm light. Natural, real-looking, no text. Show me the model and cost first, then put it at the top of the homepage.
Images & mediaHair salons
Hair salon: image of a cut and colour
Make a square image showing a cut and colour for our Prices page, clean and inviting, matching the rest of the site.
Images & mediaHair salons
Hair salon: lighter photos on Prices
Convert the photos on our Prices page to WebP and shrink any that are wider than 2000 px, so the page loads faster.
Images & mediaHair salons
Hair salon: 3 social media images
Make 3 square images for social posts about our cuts, colour and styling, in our brand colours [colours], each with room for a short text.
Images & mediaHair salons
Hair salon: alt text for every photo
Find all images on our hair salon site without alt text and write short, descriptive alt text for each one.
Content & bloggingHair salons
Hair salon: write the About page
Write an About page for our hair salon: how we started, what makes our cuts, colour and styling different, and a short team section. Warm and honest, no clichés. Save it as a draft.
Content & bloggingHair salons
Hair salon: FAQ for clients who love great hair
Write the 10 questions clients who love great hair ask a hair salon most, with short, honest answers, and add them as an FAQ section at the end of the [page name] page.
Content & bloggingHair salons
Hair salon: blog ideas that bring visitors
Suggest 12 blog post ideas for a hair salon that clients who love great hair would search for on Google, grouped by topic. Then write the best one as a draft.
Content & bloggingHair salons
Hair salon: write “How to keep your hair colour fresh for longer”
Write a practical 800-word article “How to keep your hair colour fresh for longer” for our blog: useful tips, 3 subheadings, and a friendly call to action to [our booking or contact page] at the end. Save as draft.
Content & bloggingHair salons
Hair salon: update prices on Prices
Raise the prices on our Prices page by [5]% and round them nicely. Show me the before and after first.
Content & bloggingHair salons
Hair salon: organise the blog
Organise our blog into clear categories for a hair salon (for example: Hair care, Trends, Salon news), and move existing posts into the right ones. Show me the plan first.
Get to know your site
Give me a tour of my site
What do you see on my site? Give me a short tour: theme, page builder, main plugins, how many pages and posts, and anything that looks off.
Maintenance & updates
Update plugins one by one
Update all plugins with updates waiting, one at a time, checking the site after each. Stop and tell me if anything breaks.
Fix problems
Why is there a white screen?
The [page name] page shows a white screen. Find out why from the error log and tell me the safest fix.
Get to know your site
List plugins with updates
Which plugins, themes or WordPress itself have updates waiting? List them with the version change.
Maintenance & updates
Remove an unused plugin
Deactivate and delete the plugin [name]. Make sure nothing on the site uses it first.
Fix problems
Undo a bad plugin update
Since updating [plugin], the site has errors. Put the previous version back.
Get to know your site
Find plugins I don’t need
Which plugins are inactive or look unused? Explain what each one does and whether it is safe to remove. Don’t change anything yet.
Maintenance & updates
Install a plugin
Find a well-rated plugin for [need], tell me why you chose it, and install it (inactive until I say activate).
Fix problems
Undo the last change
Undo the last change you made.
Get to know your site
Explain why my homepage is slow
Run a speed test on my homepage (mobile) and explain the three biggest problems in plain words. Don’t fix anything yet.
Maintenance & updates
Compare plugins for a job
Compare the 3 best plugins on WordPress.org for [need] by rating, installs and last update.
Fix problems
Put the old homepage back
Put the homepage back to how it was yesterday.