Speed & performanceHotels & B&Bs
Boutique hotel: faster on phones
Our boutique hotel site feels slow on phones. Test the homepage and the Rooms page, tell me the 3 biggest problems in plain words, and fix what you safely can.
Playbook › Hotels & B&Bs
Plays for hotels & b&bs
Plays written for boutique hotel websites: rooms, breakfast and local experiences, for travellers and couples on a getaway. Copy one, fill in your details, and PressHelm does the work on your WordPress site.
Also useful: get to know your site, maintenance and seasonal campaigns.
38 plays. Tap “Copy prompt”, fill in the [highlighted] parts, and send it to PressHelm.
Fix problemsHotels & B&Bs
Boutique hotel: same opening hours everywhere
Our opening hours and contact details are: [paste them]. Make sure they are the same on every page and in the footer, and fix any old ones, with a preview first.
Schedules & monitoringHotels & B&Bs
Boutique hotel: Monday morning report
Every Monday at 9:00, send me a short report for our boutique hotel site: new comments and messages, updates waiting, anything broken, and how fast the homepage is.
Get to know your siteHotels & B&Bs
Boutique hotel: five-minute site check
Give our boutique hotel site a quick check: is the Rooms page fast on phones, does the booking enquiry form send, are there errors or updates waiting? Five lines at most.
Email & formsHotels & B&Bs
Boutique hotel: booking enquiry form
Add a booking enquiry form to the [page name] page with these fields: name, email, arrival date, nights, guests, room type. Send submissions to [your email] and show a friendly thank-you message.
SEO & content qualityHotels & B&Bs
Boutique hotel: SEO titles for “hotel in [city]”
Write SEO titles and meta descriptions for our main pages so we show up for “hotel in [city]”. Natural wording, no keyword stuffing. Show them to me before saving.
Email & formsHotels & B&Bs
Boutique hotel: booking enquiry emails not arriving
People say our booking enquiry emails don’t arrive. Check how the site sends email and our domain’s setup, and tell me exactly what to fix.
SEO & content qualityHotels & B&Bs
Boutique hotel: local landing page
Write a page “rooms, breakfast and local experiences in [city]” for our boutique hotel, with real local details: [area, parking, landmarks, opening hours]. Helpful for people searching “hotel in [city]”. Save it as a draft.
Marketing & campaignsHotels & B&Bs
Boutique hotel: campaign for summer
Plan our campaign for summer: a short landing page about our rooms, breakfast and local experiences, a banner on the homepage until [end date], a matching image, and a blog post. Show me the plan first.
Marketing & campaignsHotels & B&Bs
Boutique hotel: newsletter sign-up
Add a newsletter sign-up section to the homepage for travellers and couples on a getaway, with one line about what they’ll get from our boutique hotel and a form for name and email.
Marketing & campaignsHotels & B&Bs
Boutique hotel: announcement bar
Add a slim announcement bar at the top of every page: “[your message, e.g. now taking bookings for summer]”, linking to the Rooms page.
Pages & layoutHotels & B&Bs
Boutique hotel: rewrite the homepage hero
Rewrite the homepage hero for our boutique hotel: a clear headline about our rooms, breakfast and local experiences, one sentence for travellers and couples on a getaway, and a button to [our booking or contact page]. Keep the current layout.
Pages & layoutHotels & B&Bs
Boutique hotel: build the Rooms page
Create a “Rooms” page that presents our rooms, breakfast and local experiences with short descriptions and prices: [paste your list]. Easy to scan on phones, with a button to [booking/contact] at the end.
Pages & layoutHotels & B&Bs
Boutique hotel: testimonials section
Add a testimonials section to the homepage with these reviews from our travellers and couples on a getaway: [paste 3 reviews with first names]. Match the page style.
Pages & layoutHotels & B&Bs
Boutique hotel: photo gallery page
Create a Gallery page for our boutique hotel with the photos I’m about to send, in a tidy grid with a short caption under each one and good alt text.
Images & mediaHotels & B&Bs
Boutique hotel: AI hero image
Make a wide hero image for our boutique hotel website: a cosy hotel room with a view at golden hour. Natural, real-looking, no text. Show me the model and cost first, then put it at the top of the homepage.
Images & mediaHotels & B&Bs
Boutique hotel: image of a double room with sea view
Make a square image showing a double room with sea view for our Rooms page, clean and inviting, matching the rest of the site.
Images & mediaHotels & B&Bs
Boutique hotel: lighter photos on Rooms
Convert the photos on our Rooms page to WebP and shrink any that are wider than 2000 px, so the page loads faster.
Images & mediaHotels & B&Bs
Boutique hotel: 3 social media images
Make 3 square images for social posts about our rooms, breakfast and local experiences, in our brand colours [colours], each with room for a short text.
Images & mediaHotels & B&Bs
Boutique hotel: alt text for every photo
Find all images on our boutique hotel site without alt text and write short, descriptive alt text for each one.
Content & bloggingHotels & B&Bs
Boutique hotel: write the About page
Write an About page for our boutique hotel: how we started, what makes our rooms, breakfast and local experiences different, and a short team section. Warm and honest, no clichés. Save it as a draft.
Content & bloggingHotels & B&Bs
Boutique hotel: FAQ for travellers and couples on a getaway
Write the 10 questions travellers and couples on a getaway ask a boutique hotel most, with short, honest answers, and add them as an FAQ section at the end of the [page name] page.
Content & bloggingHotels & B&Bs
Boutique hotel: blog ideas that bring visitors
Suggest 12 blog post ideas for a boutique hotel that travellers and couples on a getaway would search for on Google, grouped by topic. Then write the best one as a draft.
Content & bloggingHotels & B&Bs
Boutique hotel: write “Our guide to a perfect weekend in [city]”
Write a practical 800-word article “Our guide to a perfect weekend in [city]” for our blog: useful tips, 3 subheadings, and a friendly call to action to [our booking or contact page] at the end. Save as draft.
Content & bloggingHotels & B&Bs
Boutique hotel: update prices on Rooms
Raise the prices on our Rooms page by [5]% and round them nicely. Show me the before and after first.
Content & bloggingHotels & B&Bs
Boutique hotel: organise the blog
Organise our blog into clear categories for a boutique hotel (for example: Local guide, Offers, Hotel news), and move existing posts into the right ones. Show me the plan first.
Get to know your site
Give me a tour of my site
What do you see on my site? Give me a short tour: theme, page builder, main plugins, how many pages and posts, and anything that looks off.
Maintenance & updates
Update plugins one by one
Update all plugins with updates waiting, one at a time, checking the site after each. Stop and tell me if anything breaks.
Fix problems
Why is there a white screen?
The [page name] page shows a white screen. Find out why from the error log and tell me the safest fix.
Get to know your site
List plugins with updates
Which plugins, themes or WordPress itself have updates waiting? List them with the version change.
Maintenance & updates
Remove an unused plugin
Deactivate and delete the plugin [name]. Make sure nothing on the site uses it first.
Fix problems
Undo a bad plugin update
Since updating [plugin], the site has errors. Put the previous version back.
Get to know your site
Find plugins I don’t need
Which plugins are inactive or look unused? Explain what each one does and whether it is safe to remove. Don’t change anything yet.
Maintenance & updates
Install a plugin
Find a well-rated plugin for [need], tell me why you chose it, and install it (inactive until I say activate).
Fix problems
Undo the last change
Undo the last change you made.
Get to know your site
Explain why my homepage is slow
Run a speed test on my homepage (mobile) and explain the three biggest problems in plain words. Don’t fix anything yet.
Maintenance & updates
Compare plugins for a job
Compare the 3 best plugins on WordPress.org for [need] by rating, installs and last update.
Fix problems
Put the old homepage back
Put the homepage back to how it was yesterday.