Speed & performanceFreelancers & creatives
Freelance studio: faster on phones
Our freelance studio site feels slow on phones. Test the homepage and the Portfolio page, tell me the 3 biggest problems in plain words, and fix what you safely can.
Playbook › Freelancers & creatives
Plays for freelancers & creatives
Plays written for freelance studio websites: design, writing and illustration, for clients who need creative work. Copy one, fill in your details, and PressHelm does the work on your WordPress site.
Also useful: get to know your site, maintenance and seasonal campaigns.
36 plays. Tap “Copy prompt”, fill in the [highlighted] parts, and send it to PressHelm.
Schedules & monitoringFreelancers & creatives
Freelance studio: Monday morning report
Every Monday at 9:00, send me a short report for our freelance studio site: new comments and messages, updates waiting, anything broken, and how fast the homepage is.
Get to know your siteFreelancers & creatives
Freelance studio: five-minute site check
Give our freelance studio site a quick check: is the Portfolio page fast on phones, does the project enquiry form send, are there errors or updates waiting? Five lines at most.
SEO & content qualityFreelancers & creatives
Freelance studio: SEO titles for “freelance designer”
Write SEO titles and meta descriptions for our main pages so we show up for “freelance designer”. Natural wording, no keyword stuffing. Show them to me before saving.
Email & formsFreelancers & creatives
Freelance studio: project enquiry form
Add a project enquiry form to the [page name] page with these fields: name, email, project type, budget, deadline. Send submissions to [your email] and show a friendly thank-you message.
Email & formsFreelancers & creatives
Freelance studio: project enquiry emails not arriving
People say our project enquiry emails don’t arrive. Check how the site sends email and our domain’s setup, and tell me exactly what to fix.
Marketing & campaignsFreelancers & creatives
Freelance studio: campaign for the start of the year
Plan our campaign for the start of the year: a short landing page about our design, writing and illustration, a banner on the homepage until [end date], a matching image, and a blog post. Show me the plan first.
Marketing & campaignsFreelancers & creatives
Freelance studio: newsletter sign-up
Add a newsletter sign-up section to the homepage for clients who need creative work, with one line about what they’ll get from our freelance studio and a form for name and email.
Marketing & campaignsFreelancers & creatives
Freelance studio: announcement bar
Add a slim announcement bar at the top of every page: “[your message, e.g. now taking bookings for the start of the year]”, linking to the Portfolio page.
Pages & layoutFreelancers & creatives
Freelance studio: rewrite the homepage hero
Rewrite the homepage hero for our freelance studio: a clear headline about our design, writing and illustration, one sentence for clients who need creative work, and a button to [our booking or contact page]. Keep the current layout.
Pages & layoutFreelancers & creatives
Freelance studio: build the Portfolio page
Create a “Portfolio” page that presents our design, writing and illustration with short descriptions and prices: [paste your list]. Easy to scan on phones, with a button to [booking/contact] at the end.
Pages & layoutFreelancers & creatives
Freelance studio: testimonials section
Add a testimonials section to the homepage with these reviews from our clients who need creative work: [paste 3 reviews with first names]. Match the page style.
Pages & layoutFreelancers & creatives
Freelance studio: photo gallery page
Create a Gallery page for our freelance studio with the photos I’m about to send, in a tidy grid with a short caption under each one and good alt text.
Images & mediaFreelancers & creatives
Freelance studio: AI hero image
Make a wide hero image for our freelance studio website: a creative desk with sketches, a laptop and coffee. Natural, real-looking, no text. Show me the model and cost first, then put it at the top of the homepage.
Images & mediaFreelancers & creatives
Freelance studio: image of a brand identity package
Make a square image showing a brand identity package for our Portfolio page, clean and inviting, matching the rest of the site.
Images & mediaFreelancers & creatives
Freelance studio: lighter photos on Portfolio
Convert the photos on our Portfolio page to WebP and shrink any that are wider than 2000 px, so the page loads faster.
Images & mediaFreelancers & creatives
Freelance studio: 3 social media images
Make 3 square images for social posts about our design, writing and illustration, in our brand colours [colours], each with room for a short text.
Images & mediaFreelancers & creatives
Freelance studio: alt text for every photo
Find all images on our freelance studio site without alt text and write short, descriptive alt text for each one.
Content & bloggingFreelancers & creatives
Freelance studio: write the About page
Write an About page for our freelance studio: how we started, what makes our design, writing and illustration different, and a short team section. Warm and honest, no clichés. Save it as a draft.
Content & bloggingFreelancers & creatives
Freelance studio: FAQ for clients who need creative work
Write the 10 questions clients who need creative work ask a freelance studio most, with short, honest answers, and add them as an FAQ section at the end of the [page name] page.
Content & bloggingFreelancers & creatives
Freelance studio: blog ideas that bring visitors
Suggest 12 blog post ideas for a freelance studio that clients who need creative work would search for on Google, grouped by topic. Then write the best one as a draft.
Content & bloggingFreelancers & creatives
Freelance studio: write “How I work with clients, step by step”
Write a practical 800-word article “How I work with clients, step by step” for our blog: useful tips, 3 subheadings, and a friendly call to action to [our booking or contact page] at the end. Save as draft.
Content & bloggingFreelancers & creatives
Freelance studio: update prices on Portfolio
Raise the prices on our Portfolio page by [5]% and round them nicely. Show me the before and after first.
Content & bloggingFreelancers & creatives
Freelance studio: organise the blog
Organise our blog into clear categories for a freelance studio (for example: Portfolio, Process, Notes), and move existing posts into the right ones. Show me the plan first.
Get to know your site
Give me a tour of my site
What do you see on my site? Give me a short tour: theme, page builder, main plugins, how many pages and posts, and anything that looks off.
Maintenance & updates
Update plugins one by one
Update all plugins with updates waiting, one at a time, checking the site after each. Stop and tell me if anything breaks.
Fix problems
Why is there a white screen?
The [page name] page shows a white screen. Find out why from the error log and tell me the safest fix.
Get to know your site
List plugins with updates
Which plugins, themes or WordPress itself have updates waiting? List them with the version change.
Maintenance & updates
Remove an unused plugin
Deactivate and delete the plugin [name]. Make sure nothing on the site uses it first.
Fix problems
Undo a bad plugin update
Since updating [plugin], the site has errors. Put the previous version back.
Get to know your site
Find plugins I don’t need
Which plugins are inactive or look unused? Explain what each one does and whether it is safe to remove. Don’t change anything yet.
Maintenance & updates
Install a plugin
Find a well-rated plugin for [need], tell me why you chose it, and install it (inactive until I say activate).
Fix problems
Undo the last change
Undo the last change you made.
Get to know your site
Explain why my homepage is slow
Run a speed test on my homepage (mobile) and explain the three biggest problems in plain words. Don’t fix anything yet.
Maintenance & updates
Compare plugins for a job
Compare the 3 best plugins on WordPress.org for [need] by rating, installs and last update.
Fix problems
Put the old homepage back
Put the homepage back to how it was yesterday.