Speed & performanceFlorists
Florist: faster on phones
Our florist site feels slow on phones. Test the homepage and the Bouquets page, tell me the 3 biggest problems in plain words, and fix what you safely can.
Playbook › Florists
Plays for florists
Plays written for florist websites: bouquets, wedding flowers and weekly subscriptions, for people sending flowers and couples planning weddings. Copy one, fill in your details, and PressHelm does the work on your WordPress site.
Also useful: get to know your site, maintenance and seasonal campaigns.
40 plays. Tap “Copy prompt”, fill in the [highlighted] parts, and send it to PressHelm.
Schedules & monitoringFlorists
Florist: Monday morning report
Every Monday at 9:00, send me a short report for our florist site: new comments and messages, updates waiting, anything broken, and how fast the homepage is.
Fix problemsFlorists
Florist: same opening hours everywhere
Our opening hours and contact details are: [paste them]. Make sure they are the same on every page and in the footer, and fix any old ones, with a preview first.
Email & formsFlorists
Florist: wedding flowers enquiry form
Add a wedding flowers enquiry form to the [page name] page with these fields: name, email, wedding date, venue, budget, style. Send submissions to [your email] and show a friendly thank-you message.
Email & formsFlorists
Florist: wedding flowers enquiry emails not arriving
People say our wedding flowers enquiry emails don’t arrive. Check how the site sends email and our domain’s setup, and tell me exactly what to fix.
Get to know your siteFlorists
Florist: five-minute site check
Give our florist site a quick check: is the Bouquets page fast on phones, does the wedding flowers enquiry form send, are there errors or updates waiting? Five lines at most.
WooCommerceFlorists
Florist: add a seasonal bouquet to the shop
Create a product for a seasonal bouquet, price [price], with a description that speaks to people sending flowers and couples planning weddings, using the photo I’m sending. Save it as a draft.
SEO & content qualityFlorists
Florist: SEO titles for “flower delivery [city]”
Write SEO titles and meta descriptions for our main pages so we show up for “flower delivery [city]”. Natural wording, no keyword stuffing. Show them to me before saving.
WooCommerceFlorists
Florist: sale for Valentine’s Day and Mother’s Day
Put all products in “[category]” on a [15]% sale for Valentine’s Day and Mother’s Day, from [start date] to [end date].
SEO & content qualityFlorists
Florist: local landing page
Write a page “bouquets, wedding flowers and weekly subscriptions in [city]” for our florist, with real local details: [area, parking, landmarks, opening hours]. Helpful for people searching “flower delivery [city]”. Save it as a draft.
WooCommerceFlorists
Florist: low-stock check
Which of our products are low on stock or sold out? List them with their stock numbers, most urgent first.
Marketing & campaignsFlorists
Florist: campaign for Valentine’s Day and Mother’s Day
Plan our campaign for Valentine’s Day and Mother’s Day: a short landing page about our bouquets, wedding flowers and weekly subscriptions, a banner on the homepage until [end date], a matching image, and a blog post. Show me the plan first.
Marketing & campaignsFlorists
Florist: newsletter sign-up
Add a newsletter sign-up section to the homepage for people sending flowers and couples planning weddings, with one line about what they’ll get from our florist and a form for name and email.
Marketing & campaignsFlorists
Florist: announcement bar
Add a slim announcement bar at the top of every page: “[your message, e.g. now taking bookings for Valentine’s Day and Mother’s Day]”, linking to the Bouquets page.
Pages & layoutFlorists
Florist: rewrite the homepage hero
Rewrite the homepage hero for our florist: a clear headline about our bouquets, wedding flowers and weekly subscriptions, one sentence for people sending flowers and couples planning weddings, and a button to [our booking or contact page]. Keep the current layout.
Pages & layoutFlorists
Florist: build the Bouquets page
Create a “Bouquets” page that presents our bouquets, wedding flowers and weekly subscriptions with short descriptions and prices: [paste your list]. Easy to scan on phones, with a button to [booking/contact] at the end.
Pages & layoutFlorists
Florist: testimonials section
Add a testimonials section to the homepage with these reviews from our people sending flowers and couples planning weddings: [paste 3 reviews with first names]. Match the page style.
Pages & layoutFlorists
Florist: photo gallery page
Create a Gallery page for our florist with the photos I’m about to send, in a tidy grid with a short caption under each one and good alt text.
Images & mediaFlorists
Florist: AI hero image
Make a wide hero image for our florist website: a bright flower shop with buckets of fresh seasonal flowers. Natural, real-looking, no text. Show me the model and cost first, then put it at the top of the homepage.
Images & mediaFlorists
Florist: image of a seasonal bouquet
Make a square image showing a seasonal bouquet for our Bouquets page, clean and inviting, matching the rest of the site.
Images & mediaFlorists
Florist: lighter photos on Bouquets
Convert the photos on our Bouquets page to WebP and shrink any that are wider than 2000 px, so the page loads faster.
Images & mediaFlorists
Florist: 3 social media images
Make 3 square images for social posts about our bouquets, wedding flowers and weekly subscriptions, in our brand colours [colours], each with room for a short text.
Images & mediaFlorists
Florist: alt text for every photo
Find all images on our florist site without alt text and write short, descriptive alt text for each one.
Content & bloggingFlorists
Florist: write the About page
Write an About page for our florist: how we started, what makes our bouquets, wedding flowers and weekly subscriptions different, and a short team section. Warm and honest, no clichés. Save it as a draft.
Content & bloggingFlorists
Florist: FAQ for people sending flowers and couples planning weddings
Write the 10 questions people sending flowers and couples planning weddings ask a florist most, with short, honest answers, and add them as an FAQ section at the end of the [page name] page.
Content & bloggingFlorists
Florist: blog ideas that bring visitors
Suggest 12 blog post ideas for a florist that people sending flowers and couples planning weddings would search for on Google, grouped by topic. Then write the best one as a draft.
Content & bloggingFlorists
Florist: write “How to make cut flowers last longer”
Write a practical 800-word article “How to make cut flowers last longer” for our blog: useful tips, 3 subheadings, and a friendly call to action to [our booking or contact page] at the end. Save as draft.
Content & bloggingFlorists
Florist: organise the blog
Organise our blog into clear categories for a florist (for example: Flower care, Weddings, Seasonal), and move existing posts into the right ones. Show me the plan first.
Get to know your site
Give me a tour of my site
What do you see on my site? Give me a short tour: theme, page builder, main plugins, how many pages and posts, and anything that looks off.
Maintenance & updates
Update plugins one by one
Update all plugins with updates waiting, one at a time, checking the site after each. Stop and tell me if anything breaks.
Fix problems
Why is there a white screen?
The [page name] page shows a white screen. Find out why from the error log and tell me the safest fix.
Get to know your site
List plugins with updates
Which plugins, themes or WordPress itself have updates waiting? List them with the version change.
Maintenance & updates
Remove an unused plugin
Deactivate and delete the plugin [name]. Make sure nothing on the site uses it first.
Fix problems
Undo a bad plugin update
Since updating [plugin], the site has errors. Put the previous version back.
Get to know your site
Find plugins I don’t need
Which plugins are inactive or look unused? Explain what each one does and whether it is safe to remove. Don’t change anything yet.
Maintenance & updates
Install a plugin
Find a well-rated plugin for [need], tell me why you chose it, and install it (inactive until I say activate).
Fix problems
Undo the last change
Undo the last change you made.
Get to know your site
Explain why my homepage is slow
Run a speed test on my homepage (mobile) and explain the three biggest problems in plain words. Don’t fix anything yet.
Maintenance & updates
Compare plugins for a job
Compare the 3 best plugins on WordPress.org for [need] by rating, installs and last update.
Fix problems
Put the old homepage back
Put the homepage back to how it was yesterday.