Speed & performanceCoaches & consultants
Coaching business: faster on phones
Our coaching business site feels slow on phones. Test the homepage and the Work with me page, tell me the 3 biggest problems in plain words, and fix what you safely can.
Playbook › Coaches & consultants
Plays for coaches & consultants
Plays written for coaching business websites: one-to-one coaching and workshops, for professionals who want to grow. Copy one, fill in your details, and PressHelm does the work on your WordPress site.
Also useful: get to know your site, maintenance and seasonal campaigns.
36 plays. Tap “Copy prompt”, fill in the [highlighted] parts, and send it to PressHelm.
Schedules & monitoringCoaches & consultants
Coaching business: Monday morning report
Every Monday at 9:00, send me a short report for our coaching business site: new comments and messages, updates waiting, anything broken, and how fast the homepage is.
Get to know your siteCoaches & consultants
Coaching business: five-minute site check
Give our coaching business site a quick check: is the Work with me page fast on phones, does the discovery call form send, are there errors or updates waiting? Five lines at most.
Email & formsCoaches & consultants
Coaching business: discovery call form
Add a discovery call form to the [page name] page with these fields: name, email, what you want help with, best time to talk. Send submissions to [your email] and show a friendly thank-you message.
Email & formsCoaches & consultants
Coaching business: discovery call emails not arriving
People say our discovery call emails don’t arrive. Check how the site sends email and our domain’s setup, and tell me exactly what to fix.
SEO & content qualityCoaches & consultants
Coaching business: SEO titles for “business coach”
Write SEO titles and meta descriptions for our main pages so we show up for “business coach”. Natural wording, no keyword stuffing. Show them to me before saving.
Marketing & campaignsCoaches & consultants
Coaching business: campaign for January
Plan our campaign for January: a short landing page about our one-to-one coaching and workshops, a banner on the homepage until [end date], a matching image, and a blog post. Show me the plan first.
Marketing & campaignsCoaches & consultants
Coaching business: newsletter sign-up
Add a newsletter sign-up section to the homepage for professionals who want to grow, with one line about what they’ll get from our coaching business and a form for name and email.
Marketing & campaignsCoaches & consultants
Coaching business: announcement bar
Add a slim announcement bar at the top of every page: “[your message, e.g. now taking bookings for January]”, linking to the Work with me page.
Pages & layoutCoaches & consultants
Coaching business: rewrite the homepage hero
Rewrite the homepage hero for our coaching business: a clear headline about our one-to-one coaching and workshops, one sentence for professionals who want to grow, and a button to [our booking or contact page]. Keep the current layout.
Pages & layoutCoaches & consultants
Coaching business: build the Work with me page
Create a “Work with me” page that presents our one-to-one coaching and workshops with short descriptions and prices: [paste your list]. Easy to scan on phones, with a button to [booking/contact] at the end.
Pages & layoutCoaches & consultants
Coaching business: testimonials section
Add a testimonials section to the homepage with these reviews from our professionals who want to grow: [paste 3 reviews with first names]. Match the page style.
Pages & layoutCoaches & consultants
Coaching business: photo gallery page
Create a Gallery page for our coaching business with the photos I’m about to send, in a tidy grid with a short caption under each one and good alt text.
Images & mediaCoaches & consultants
Coaching business: AI hero image
Make a wide hero image for our coaching business website: a coach and client talking in a bright, modern office. Natural, real-looking, no text. Show me the model and cost first, then put it at the top of the homepage.
Images & mediaCoaches & consultants
Coaching business: image of a 3-month coaching programme
Make a square image showing a 3-month coaching programme for our Work with me page, clean and inviting, matching the rest of the site.
Images & mediaCoaches & consultants
Coaching business: lighter photos on Work with me
Convert the photos on our Work with me page to WebP and shrink any that are wider than 2000 px, so the page loads faster.
Images & mediaCoaches & consultants
Coaching business: 3 social media images
Make 3 square images for social posts about our one-to-one coaching and workshops, in our brand colours [colours], each with room for a short text.
Images & mediaCoaches & consultants
Coaching business: alt text for every photo
Find all images on our coaching business site without alt text and write short, descriptive alt text for each one.
Content & bloggingCoaches & consultants
Coaching business: write the About page
Write an About page for our coaching business: how we started, what makes our one-to-one coaching and workshops different, and a short team section. Warm and honest, no clichés. Save it as a draft.
Content & bloggingCoaches & consultants
Coaching business: FAQ for professionals who want to grow
Write the 10 questions professionals who want to grow ask a coaching business most, with short, honest answers, and add them as an FAQ section at the end of the [page name] page.
Content & bloggingCoaches & consultants
Coaching business: blog ideas that bring visitors
Suggest 12 blog post ideas for a coaching business that professionals who want to grow would search for on Google, grouped by topic. Then write the best one as a draft.
Content & bloggingCoaches & consultants
Coaching business: write “Five questions to ask before hiring a coach”
Write a practical 800-word article “Five questions to ask before hiring a coach” for our blog: useful tips, 3 subheadings, and a friendly call to action to [our booking or contact page] at the end. Save as draft.
Content & bloggingCoaches & consultants
Coaching business: update prices on Work with me
Raise the prices on our Work with me page by [5]% and round them nicely. Show me the before and after first.
Content & bloggingCoaches & consultants
Coaching business: organise the blog
Organise our blog into clear categories for a coaching business (for example: Insights, Client stories, Resources), and move existing posts into the right ones. Show me the plan first.
Get to know your site
Give me a tour of my site
What do you see on my site? Give me a short tour: theme, page builder, main plugins, how many pages and posts, and anything that looks off.
Maintenance & updates
Update plugins one by one
Update all plugins with updates waiting, one at a time, checking the site after each. Stop and tell me if anything breaks.
Fix problems
Why is there a white screen?
The [page name] page shows a white screen. Find out why from the error log and tell me the safest fix.
Get to know your site
List plugins with updates
Which plugins, themes or WordPress itself have updates waiting? List them with the version change.
Maintenance & updates
Remove an unused plugin
Deactivate and delete the plugin [name]. Make sure nothing on the site uses it first.
Fix problems
Undo a bad plugin update
Since updating [plugin], the site has errors. Put the previous version back.
Get to know your site
Find plugins I don’t need
Which plugins are inactive or look unused? Explain what each one does and whether it is safe to remove. Don’t change anything yet.
Maintenance & updates
Install a plugin
Find a well-rated plugin for [need], tell me why you chose it, and install it (inactive until I say activate).
Fix problems
Undo the last change
Undo the last change you made.
Get to know your site
Explain why my homepage is slow
Run a speed test on my homepage (mobile) and explain the three biggest problems in plain words. Don’t fix anything yet.
Maintenance & updates
Compare plugins for a job
Compare the 3 best plugins on WordPress.org for [need] by rating, installs and last update.
Fix problems
Put the old homepage back
Put the homepage back to how it was yesterday.