Speed & performanceBookshops
Bookshop: faster on phones
Our bookshop site feels slow on phones. Test the homepage and the Books page, tell me the 3 biggest problems in plain words, and fix what you safely can.
Playbook › Bookshops
Plays for bookshops
Plays written for bookshop websites: new and second-hand books, events and book clubs, for readers and book clubs. Copy one, fill in your details, and PressHelm does the work on your WordPress site.
Also useful: get to know your site, maintenance and seasonal campaigns.
40 plays. Tap “Copy prompt”, fill in the [highlighted] parts, and send it to PressHelm.
Schedules & monitoringBookshops
Bookshop: Monday morning report
Every Monday at 9:00, send me a short report for our bookshop site: new comments and messages, updates waiting, anything broken, and how fast the homepage is.
Fix problemsBookshops
Bookshop: same opening hours everywhere
Our opening hours and contact details are: [paste them]. Make sure they are the same on every page and in the footer, and fix any old ones, with a preview first.
Get to know your siteBookshops
Bookshop: five-minute site check
Give our bookshop site a quick check: is the Books page fast on phones, does the book order form send, are there errors or updates waiting? Five lines at most.
Email & formsBookshops
Bookshop: book order form
Add a book order form to the [page name] page with these fields: name, email, book title, author. Send submissions to [your email] and show a friendly thank-you message.
Email & formsBookshops
Bookshop: book order emails not arriving
People say our book order emails don’t arrive. Check how the site sends email and our domain’s setup, and tell me exactly what to fix.
SEO & content qualityBookshops
Bookshop: SEO titles for “bookshop in [city]”
Write SEO titles and meta descriptions for our main pages so we show up for “bookshop in [city]”. Natural wording, no keyword stuffing. Show them to me before saving.
SEO & content qualityBookshops
Bookshop: local landing page
Write a page “new and second-hand books, events and book clubs in [city]” for our bookshop, with real local details: [area, parking, landmarks, opening hours]. Helpful for people searching “bookshop in [city]”. Save it as a draft.
WooCommerceBookshops
Bookshop: add a signed first edition to the shop
Create a product for a signed first edition, price [price], with a description that speaks to readers and book clubs, using the photo I’m sending. Save it as a draft.
WooCommerceBookshops
Bookshop: sale for the back-to-school and Christmas seasons
Put all products in “[category]” on a [15]% sale for the back-to-school and Christmas seasons, from [start date] to [end date].
WooCommerceBookshops
Bookshop: low-stock check
Which of our products are low on stock or sold out? List them with their stock numbers, most urgent first.
Marketing & campaignsBookshops
Bookshop: campaign for the back-to-school and Christmas seasons
Plan our campaign for the back-to-school and Christmas seasons: a short landing page about our new and second-hand books, events and book clubs, a banner on the homepage until [end date], a matching image, and a blog post. Show me the plan first.
Marketing & campaignsBookshops
Bookshop: newsletter sign-up
Add a newsletter sign-up section to the homepage for readers and book clubs, with one line about what they’ll get from our bookshop and a form for name and email.
Marketing & campaignsBookshops
Bookshop: announcement bar
Add a slim announcement bar at the top of every page: “[your message, e.g. now taking bookings for the back-to-school and Christmas seasons]”, linking to the Books page.
Pages & layoutBookshops
Bookshop: rewrite the homepage hero
Rewrite the homepage hero for our bookshop: a clear headline about our new and second-hand books, events and book clubs, one sentence for readers and book clubs, and a button to [our booking or contact page]. Keep the current layout.
Pages & layoutBookshops
Bookshop: build the Books page
Create a “Books” page that presents our new and second-hand books, events and book clubs with short descriptions and prices: [paste your list]. Easy to scan on phones, with a button to [booking/contact] at the end.
Pages & layoutBookshops
Bookshop: testimonials section
Add a testimonials section to the homepage with these reviews from our readers and book clubs: [paste 3 reviews with first names]. Match the page style.
Pages & layoutBookshops
Bookshop: photo gallery page
Create a Gallery page for our bookshop with the photos I’m about to send, in a tidy grid with a short caption under each one and good alt text.
Images & mediaBookshops
Bookshop: AI hero image
Make a wide hero image for our bookshop website: a cosy bookshop with tall shelves and a reading chair. Natural, real-looking, no text. Show me the model and cost first, then put it at the top of the homepage.
Images & mediaBookshops
Bookshop: image of a signed first edition
Make a square image showing a signed first edition for our Books page, clean and inviting, matching the rest of the site.
Images & mediaBookshops
Bookshop: lighter photos on Books
Convert the photos on our Books page to WebP and shrink any that are wider than 2000 px, so the page loads faster.
Images & mediaBookshops
Bookshop: 3 social media images
Make 3 square images for social posts about our new and second-hand books, events and book clubs, in our brand colours [colours], each with room for a short text.
Images & mediaBookshops
Bookshop: alt text for every photo
Find all images on our bookshop site without alt text and write short, descriptive alt text for each one.
Content & bloggingBookshops
Bookshop: write the About page
Write an About page for our bookshop: how we started, what makes our new and second-hand books, events and book clubs different, and a short team section. Warm and honest, no clichés. Save it as a draft.
Content & bloggingBookshops
Bookshop: FAQ for readers and book clubs
Write the 10 questions readers and book clubs ask a bookshop most, with short, honest answers, and add them as an FAQ section at the end of the [page name] page.
Content & bloggingBookshops
Bookshop: blog ideas that bring visitors
Suggest 12 blog post ideas for a bookshop that readers and book clubs would search for on Google, grouped by topic. Then write the best one as a draft.
Content & bloggingBookshops
Bookshop: write “Our 10 favourite books this season”
Write a practical 800-word article “Our 10 favourite books this season” for our blog: useful tips, 3 subheadings, and a friendly call to action to [our booking or contact page] at the end. Save as draft.
Content & bloggingBookshops
Bookshop: organise the blog
Organise our blog into clear categories for a bookshop (for example: Recommendations, Events, Book club), and move existing posts into the right ones. Show me the plan first.
Get to know your site
Give me a tour of my site
What do you see on my site? Give me a short tour: theme, page builder, main plugins, how many pages and posts, and anything that looks off.
Maintenance & updates
Update plugins one by one
Update all plugins with updates waiting, one at a time, checking the site after each. Stop and tell me if anything breaks.
Fix problems
Why is there a white screen?
The [page name] page shows a white screen. Find out why from the error log and tell me the safest fix.
Get to know your site
List plugins with updates
Which plugins, themes or WordPress itself have updates waiting? List them with the version change.
Maintenance & updates
Remove an unused plugin
Deactivate and delete the plugin [name]. Make sure nothing on the site uses it first.
Fix problems
Undo a bad plugin update
Since updating [plugin], the site has errors. Put the previous version back.
Get to know your site
Find plugins I don’t need
Which plugins are inactive or look unused? Explain what each one does and whether it is safe to remove. Don’t change anything yet.
Maintenance & updates
Install a plugin
Find a well-rated plugin for [need], tell me why you chose it, and install it (inactive until I say activate).
Fix problems
Undo the last change
Undo the last change you made.
Get to know your site
Explain why my homepage is slow
Run a speed test on my homepage (mobile) and explain the three biggest problems in plain words. Don’t fix anything yet.
Maintenance & updates
Compare plugins for a job
Compare the 3 best plugins on WordPress.org for [need] by rating, installs and last update.
Fix problems
Put the old homepage back
Put the homepage back to how it was yesterday.