Speed & performanceBarbers
Barbershop: faster on phones
Our barbershop site feels slow on phones. Test the homepage and the Prices page, tell me the 3 biggest problems in plain words, and fix what you safely can.
Playbook › Barbers
Plays for barbers
Plays written for barbershop websites: cuts, fades and beard trims, for men who care about their look. Copy one, fill in your details, and PressHelm does the work on your WordPress site.
Also useful: get to know your site, maintenance and seasonal campaigns.
38 plays. Tap “Copy prompt”, fill in the [highlighted] parts, and send it to PressHelm.
Schedules & monitoringBarbers
Barbershop: Monday morning report
Every Monday at 9:00, send me a short report for our barbershop site: new comments and messages, updates waiting, anything broken, and how fast the homepage is.
Fix problemsBarbers
Barbershop: same opening hours everywhere
Our opening hours and contact details are: [paste them]. Make sure they are the same on every page and in the footer, and fix any old ones, with a preview first.
Get to know your siteBarbers
Barbershop: five-minute site check
Give our barbershop site a quick check: is the Prices page fast on phones, does the appointment booking form send, are there errors or updates waiting? Five lines at most.
Email & formsBarbers
Barbershop: appointment booking form
Add a appointment booking form to the [page name] page with these fields: name, phone, service, preferred time. Send submissions to [your email] and show a friendly thank-you message.
Email & formsBarbers
Barbershop: appointment booking emails not arriving
People say our appointment booking emails don’t arrive. Check how the site sends email and our domain’s setup, and tell me exactly what to fix.
SEO & content qualityBarbers
Barbershop: SEO titles for “barber near me”
Write SEO titles and meta descriptions for our main pages so we show up for “barber near me”. Natural wording, no keyword stuffing. Show them to me before saving.
SEO & content qualityBarbers
Barbershop: local landing page
Write a page “cuts, fades and beard trims in [city]” for our barbershop, with real local details: [area, parking, landmarks, opening hours]. Helpful for people searching “barber near me”. Save it as a draft.
Marketing & campaignsBarbers
Barbershop: campaign for the holiday season
Plan our campaign for the holiday season: a short landing page about our cuts, fades and beard trims, a banner on the homepage until [end date], a matching image, and a blog post. Show me the plan first.
Marketing & campaignsBarbers
Barbershop: newsletter sign-up
Add a newsletter sign-up section to the homepage for men who care about their look, with one line about what they’ll get from our barbershop and a form for name and email.
Marketing & campaignsBarbers
Barbershop: announcement bar
Add a slim announcement bar at the top of every page: “[your message, e.g. now taking bookings for the holiday season]”, linking to the Prices page.
Pages & layoutBarbers
Barbershop: rewrite the homepage hero
Rewrite the homepage hero for our barbershop: a clear headline about our cuts, fades and beard trims, one sentence for men who care about their look, and a button to [our booking or contact page]. Keep the current layout.
Pages & layoutBarbers
Barbershop: build the Prices page
Create a “Prices” page that presents our cuts, fades and beard trims with short descriptions and prices: [paste your list]. Easy to scan on phones, with a button to [booking/contact] at the end.
Pages & layoutBarbers
Barbershop: testimonials section
Add a testimonials section to the homepage with these reviews from our men who care about their look: [paste 3 reviews with first names]. Match the page style.
Pages & layoutBarbers
Barbershop: photo gallery page
Create a Gallery page for our barbershop with the photos I’m about to send, in a tidy grid with a short caption under each one and good alt text.
Images & mediaBarbers
Barbershop: AI hero image
Make a wide hero image for our barbershop website: a classic barbershop with leather chairs. Natural, real-looking, no text. Show me the model and cost first, then put it at the top of the homepage.
Images & mediaBarbers
Barbershop: image of a skin fade
Make a square image showing a skin fade for our Prices page, clean and inviting, matching the rest of the site.
Images & mediaBarbers
Barbershop: lighter photos on Prices
Convert the photos on our Prices page to WebP and shrink any that are wider than 2000 px, so the page loads faster.
Images & mediaBarbers
Barbershop: 3 social media images
Make 3 square images for social posts about our cuts, fades and beard trims, in our brand colours [colours], each with room for a short text.
Images & mediaBarbers
Barbershop: alt text for every photo
Find all images on our barbershop site without alt text and write short, descriptive alt text for each one.
Content & bloggingBarbers
Barbershop: write the About page
Write an About page for our barbershop: how we started, what makes our cuts, fades and beard trims different, and a short team section. Warm and honest, no clichés. Save it as a draft.
Content & bloggingBarbers
Barbershop: FAQ for men who care about their look
Write the 10 questions men who care about their look ask a barbershop most, with short, honest answers, and add them as an FAQ section at the end of the [page name] page.
Content & bloggingBarbers
Barbershop: blog ideas that bring visitors
Suggest 12 blog post ideas for a barbershop that men who care about their look would search for on Google, grouped by topic. Then write the best one as a draft.
Content & bloggingBarbers
Barbershop: write “How to look after your beard”
Write a practical 800-word article “How to look after your beard” for our blog: useful tips, 3 subheadings, and a friendly call to action to [our booking or contact page] at the end. Save as draft.
Content & bloggingBarbers
Barbershop: update prices on Prices
Raise the prices on our Prices page by [5]% and round them nicely. Show me the before and after first.
Content & bloggingBarbers
Barbershop: organise the blog
Organise our blog into clear categories for a barbershop (for example: Styles, Beard care, News), and move existing posts into the right ones. Show me the plan first.
Get to know your site
Give me a tour of my site
What do you see on my site? Give me a short tour: theme, page builder, main plugins, how many pages and posts, and anything that looks off.
Maintenance & updates
Update plugins one by one
Update all plugins with updates waiting, one at a time, checking the site after each. Stop and tell me if anything breaks.
Fix problems
Why is there a white screen?
The [page name] page shows a white screen. Find out why from the error log and tell me the safest fix.
Get to know your site
List plugins with updates
Which plugins, themes or WordPress itself have updates waiting? List them with the version change.
Maintenance & updates
Remove an unused plugin
Deactivate and delete the plugin [name]. Make sure nothing on the site uses it first.
Fix problems
Undo a bad plugin update
Since updating [plugin], the site has errors. Put the previous version back.
Get to know your site
Find plugins I don’t need
Which plugins are inactive or look unused? Explain what each one does and whether it is safe to remove. Don’t change anything yet.
Maintenance & updates
Install a plugin
Find a well-rated plugin for [need], tell me why you chose it, and install it (inactive until I say activate).
Fix problems
Undo the last change
Undo the last change you made.
Get to know your site
Explain why my homepage is slow
Run a speed test on my homepage (mobile) and explain the three biggest problems in plain words. Don’t fix anything yet.
Maintenance & updates
Compare plugins for a job
Compare the 3 best plugins on WordPress.org for [need] by rating, installs and last update.
Fix problems
Put the old homepage back
Put the homepage back to how it was yesterday.