Speed & performanceMarketing & web agencies
Digital agency: faster on phones
Our digital agency site feels slow on phones. Test the homepage and the Services page, tell me the 3 biggest problems in plain words, and fix what you safely can.
Playbook › Marketing & web agencies
Plays for marketing & web agencies
Plays written for digital agency websites: websites, SEO and marketing campaigns, for businesses that want to grow online. Copy one, fill in your details, and PressHelm does the work on your WordPress site.
Also useful: get to know your site, maintenance and seasonal campaigns.
36 plays. Tap “Copy prompt”, fill in the [highlighted] parts, and send it to PressHelm.
Schedules & monitoringMarketing & web agencies
Digital agency: Monday morning report
Every Monday at 9:00, send me a short report for our digital agency site: new comments and messages, updates waiting, anything broken, and how fast the homepage is.
Get to know your siteMarketing & web agencies
Digital agency: five-minute site check
Give our digital agency site a quick check: is the Services page fast on phones, does the project enquiry form send, are there errors or updates waiting? Five lines at most.
SEO & content qualityMarketing & web agencies
Digital agency: SEO titles for “web design agency [city]”
Write SEO titles and meta descriptions for our main pages so we show up for “web design agency [city]”. Natural wording, no keyword stuffing. Show them to me before saving.
Email & formsMarketing & web agencies
Digital agency: project enquiry form
Add a project enquiry form to the [page name] page with these fields: name, company, email, project type, budget, timeline. Send submissions to [your email] and show a friendly thank-you message.
Email & formsMarketing & web agencies
Digital agency: project enquiry emails not arriving
People say our project enquiry emails don’t arrive. Check how the site sends email and our domain’s setup, and tell me exactly what to fix.
Marketing & campaignsMarketing & web agencies
Digital agency: campaign for the start of the year
Plan our campaign for the start of the year: a short landing page about our websites, SEO and marketing campaigns, a banner on the homepage until [end date], a matching image, and a blog post. Show me the plan first.
Marketing & campaignsMarketing & web agencies
Digital agency: newsletter sign-up
Add a newsletter sign-up section to the homepage for businesses that want to grow online, with one line about what they’ll get from our digital agency and a form for name and email.
Marketing & campaignsMarketing & web agencies
Digital agency: announcement bar
Add a slim announcement bar at the top of every page: “[your message, e.g. now taking bookings for the start of the year]”, linking to the Services page.
Pages & layoutMarketing & web agencies
Digital agency: rewrite the homepage hero
Rewrite the homepage hero for our digital agency: a clear headline about our websites, SEO and marketing campaigns, one sentence for businesses that want to grow online, and a button to [our booking or contact page]. Keep the current layout.
Pages & layoutMarketing & web agencies
Digital agency: build the Services page
Create a “Services” page that presents our websites, SEO and marketing campaigns with short descriptions and prices: [paste your list]. Easy to scan on phones, with a button to [booking/contact] at the end.
Pages & layoutMarketing & web agencies
Digital agency: testimonials section
Add a testimonials section to the homepage with these reviews from our businesses that want to grow online: [paste 3 reviews with first names]. Match the page style.
Pages & layoutMarketing & web agencies
Digital agency: photo gallery page
Create a Gallery page for our digital agency with the photos I’m about to send, in a tidy grid with a short caption under each one and good alt text.
Images & mediaMarketing & web agencies
Digital agency: AI hero image
Make a wide hero image for our digital agency website: a creative agency team planning on a whiteboard. Natural, real-looking, no text. Show me the model and cost first, then put it at the top of the homepage.
Images & mediaMarketing & web agencies
Digital agency: image of a website redesign
Make a square image showing a website redesign for our Services page, clean and inviting, matching the rest of the site.
Images & mediaMarketing & web agencies
Digital agency: lighter photos on Services
Convert the photos on our Services page to WebP and shrink any that are wider than 2000 px, so the page loads faster.
Images & mediaMarketing & web agencies
Digital agency: 3 social media images
Make 3 square images for social posts about our websites, SEO and marketing campaigns, in our brand colours [colours], each with room for a short text.
Images & mediaMarketing & web agencies
Digital agency: alt text for every photo
Find all images on our digital agency site without alt text and write short, descriptive alt text for each one.
Content & bloggingMarketing & web agencies
Digital agency: write the About page
Write an About page for our digital agency: how we started, what makes our websites, SEO and marketing campaigns different, and a short team section. Warm and honest, no clichés. Save it as a draft.
Content & bloggingMarketing & web agencies
Digital agency: FAQ for businesses that want to grow online
Write the 10 questions businesses that want to grow online ask a digital agency most, with short, honest answers, and add them as an FAQ section at the end of the [page name] page.
Content & bloggingMarketing & web agencies
Digital agency: blog ideas that bring visitors
Suggest 12 blog post ideas for a digital agency that businesses that want to grow online would search for on Google, grouped by topic. Then write the best one as a draft.
Content & bloggingMarketing & web agencies
Digital agency: write “How to brief a web agency”
Write a practical 800-word article “How to brief a web agency” for our blog: useful tips, 3 subheadings, and a friendly call to action to [our booking or contact page] at the end. Save as draft.
Content & bloggingMarketing & web agencies
Digital agency: update prices on Services
Raise the prices on our Services page by [5]% and round them nicely. Show me the before and after first.
Content & bloggingMarketing & web agencies
Digital agency: organise the blog
Organise our blog into clear categories for a digital agency (for example: Case studies, Insights, Agency news), and move existing posts into the right ones. Show me the plan first.
Get to know your site
Give me a tour of my site
What do you see on my site? Give me a short tour: theme, page builder, main plugins, how many pages and posts, and anything that looks off.
Maintenance & updates
Update plugins one by one
Update all plugins with updates waiting, one at a time, checking the site after each. Stop and tell me if anything breaks.
Fix problems
Why is there a white screen?
The [page name] page shows a white screen. Find out why from the error log and tell me the safest fix.
Get to know your site
List plugins with updates
Which plugins, themes or WordPress itself have updates waiting? List them with the version change.
Maintenance & updates
Remove an unused plugin
Deactivate and delete the plugin [name]. Make sure nothing on the site uses it first.
Fix problems
Undo a bad plugin update
Since updating [plugin], the site has errors. Put the previous version back.
Get to know your site
Find plugins I don’t need
Which plugins are inactive or look unused? Explain what each one does and whether it is safe to remove. Don’t change anything yet.
Maintenance & updates
Install a plugin
Find a well-rated plugin for [need], tell me why you chose it, and install it (inactive until I say activate).
Fix problems
Undo the last change
Undo the last change you made.
Get to know your site
Explain why my homepage is slow
Run a speed test on my homepage (mobile) and explain the three biggest problems in plain words. Don’t fix anything yet.
Maintenance & updates
Compare plugins for a job
Compare the 3 best plugins on WordPress.org for [need] by rating, installs and last update.
Fix problems
Put the old homepage back
Put the homepage back to how it was yesterday.